It all came about during one of my meetings with my fellow “Vindipendents” (a group of like minded independent wine merchants). We were chatting about how surprising it was that so much NZ Sauvignon was selling around £7-9, but thought none of those we had tasted were actually that good and surely we could find something better?
So we resigned ourselves to tasting a lot of chemically altered muck; often too green, too acid, or just too plain weird…until we finally struck vinous gold when we got in touch with a very well known producer in Marlborough. They had a little “over-production” that if they sold under their own label would mean they’d have too much……so we got this great juice for a bargain and “Apello” was born!
Now, I’m afraid I won’t be divulging the source, but needless to say, these guys make some very good wines and no, it’s not Cloudy Bay!
The Importance of being independent
This is what I think being an independent is all about, finding and delivering products that exceed expectations and providing choice over boring, bland brands, wines that have both character and value. We actually care about the wines we get in and do not look at our buying as “category management”!
The Importance of being independent
This is what I think being an independent is all about, finding and delivering products that exceed expectations and providing choice over boring, bland brands, wines that have both character and value. We actually care about the wines we get in and do not look at our buying as “category management”!
It was nice to see the independent flag being waved so strongly by Mary Portas in her recommendations to the government on the future of the High Street.
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